Started in the foothill town of Exeter, West 99 was built from the culture and environment surrounding it — a place where agriculture, ranching, blue-collar work, and small-town life are still deeply rooted. The brand combines western influence, workwear heritage, and modern design to create pieces that feel honest and timeless. Not built around trends, but around place, culture, and the people who come from it.
West 99 is for the overlooked parts of California — the Valley towns, the backroads, and the generations of hardworking people who call them home.
